The 4 C's Marketing Planner Template

What you will get

A structured 16-page working document for building a marketing strategy around your customer.

• 16-page 4 C's Marketing Plan built on the Lauterborn framework (Customer, Cost, Convenience, Communication) - the customer-centric alternative to the classic 4 P's

• Available as an editable Canva template (A4 & US Letter) and a ready-to-print PDF

• Each of the four framework sections comes with pre-written guiding prompts, so you're never staring at a blank field wondering what actually goes there

• Pages cover the full planning cycle: analysis per C → vision board → growth plan → compare & contrast → risk management → resource requirements → timeline → notes

This is a working document, not a presentation. You fill it in to think, then use it to brief, pitch, or plan.